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12 October 2015

5 favourite ladies' watch ads

A watch stands for a lot of things,
but to me it's the mark of a woman who is in control of her time, her schedule, her life. 
It means she has things to do that she can't delay. 
And the women in watch ads always look so poised and in charge.

Here are 5 watch ads that make you - okay, me - want to buy ladies watches: 

1. Charlize Theron for Dior

This is what I mean. Doesn't Charlize Theron look all sultry and powerful in this Dior ad? 
Kind of reminiscent of Sharon Stone in Basic Instinct, too. 
This ad totally enhances the minimalist vibe of the dress watch.
 Like, who needs accessories when you've got a statement watch like this?

2. Girls Generation for Baby G

Girls Generation has always marketed itself as a fun, playful, vibrant and youthful girl group with a mix of personalities. 
No surprise that their Baby G ad would head in that direction too. 
Because there is invariably one member that you would favour over the rest 
(in fan-speak, that person is called your "bias"), 
there will likewise be one watch for you in its collection.

Occasionally, Girls Generation would go a little sultry and edgy. 
And this Real Baby-G ad is all ripped jeans and insouciant stares. 
A refreshing change from their cutesy image, if you're not into that.

3. Lily Collins and Amanda Seyfried for Movado

Okay, apparently this Swiss luxury watch brand is big on the whole hand-on-the-head pose to flaunt its pretty dress watches. 
Movado Group, Inc., by the way, designs, manufactures, and distributes a number of watch labels,
including Movado, EBEL, Coach, Hugo Boss, Lacoste, Ferrari, Juicy Couture, and Tommy Hilfiger worldwide.

4. Li Bing Bing for Gucci

Li Bingbing does the glamour queen look here wearing the special edition 
bamboo timepiece and bracelet from Gucci in January 2013.
Love the smoky eye makeup that matches her nails. 
Teamed with her slicked back, slightly moist hair, the watch looks extra chic.

5. Cameron Diaz for Tag Heuer

Cameron Diaz is featured in Tag Heuer Fall 2012 campaign.
I love how she poses here with the watch. None of the usual hand-on-the-head or neck pose. 
Instead, a strong grip on the watc
(and a semi-smug faraway look that says, I can see my future and it's awesome) showcases its fabulousness.

So which watch campaigns make you feel like buying a watch or two?


24 August 2015

5 Fun Facts About Aldo


I always say you can’t have too many pairs of shoes, particularly when they look as gorgeous as those from Aldo. 


Founded in 1972 in Quebec, Canada, by Aldo Bensadoun, the women’s fashion footwear label has since proliferated all around the world. Starting out with just four stores in Canadian cities, Ottawa, Montreal, Quebec City and Winnipeg, it now has than 1,000 stores worldwide in Canada, America, the U.K., Ireland, and 60 more franchised countries at last count. And with a firm presence in major fashion capitals like Milan, London, New York and Los Angeles, this footwear giant is certainly going places. 

Aldo aims to bring high-quality, fashionable footwear and accessories at prices that won't hurt your wallet. Little wonder that it's become one of the most popular footwear and accessories label since it first hit our shores in 2003.  

Love your Aldos as much as as the next girl? Check out 5 cool facts about the brand! 

1. Apart from Aldo, Aldo Group also carries other lifestyle footwear brands, including Little Burgundy, Call It Spring, and Globo. 


2. Their first best-seller was a pair of clogs!  

Named "Frida", it was this pair of clogs that put Aldo on the fashion map. Inspired by the free-loving spirit of the seventies, the Frida was first spotted more than 40 years ago.  

Good news if you're looking to try the clogs trend. Because of the Frida's success and popularity, Aldo recently announced that the beloved pair of clogs will be staging a major comeback. The Frida will be available in black or tan, features a lightweight wooden sole, metal studs at the side detail, and sensible, wearable heels.  

It goes with everything from a shift dress to boyfriend jeans. Now that's one trend I can get on with! 

3. Aldo categorises its shoes into three main collections: Casual, City and Dress. 

Adraeddaflat thong sandals  
The Casual Collection comes with lightweight, wearable styles that are pretty darn comfy to boot! 

AldoLearwenwedge pumps

 Aldo City wedges 

The Aldo City Collection lets you do your thang even at the workplace. Do office chic right with these sophisticated pairs.  


Shoes, sandals and boots from the Dress Collection are meant for the special occasions like date night or parties. Step out in style with these babies! 

4. Aldo is actively involved in raising awareness for social causes, particularly AIDS. It initiated the Aldo and YouthAIDS campaign in 2005 and raised more than US$10 million dollar for AIDS awareness. 


5. In celebration of its 40th anniversary in 2012, Aldo collaborated with pop icon Madonna 
on her lifestyle brand, Truth or Dare".  

Launched in August 2012, the collection features flats, heels and boots for strong, fashion-forward women, and was available in major department stores like Macy's, Selfridges, Nordstroms, ASOS, Little Burgundy, The Bay, and Capezio. 

Dang. This is fuelling my shoe fetish. Gonna go shop for Aldo now!